Poster has been an effective tool from the past history until present time, it was very frequent for events, musicians and films or popagandists, protestors and other groups trying to communicate a message. Recruiting posters were widely used during the first and second world war.

Posters were mainly composed with big vibrant image- striking photos, illustration or painting. The film industry realised how vibrantly posters path an easier way to sell their pictures.

Advertising poster remains the important branding tool for the big player in the market, as poster is like a niche of it’s own where a thoughtful poster can convey ‘thing’ that was beyond words. Like how some community service poster always strike our mind and rouse our compassion.